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Research papers

Changes in market segmentation over time

In the type of segmentation referred to in this paper, which is generally termed 'cluster analysis', we analyse the data by a number of characteristics simultaneously, instead of sequentially as described above. The type of cluster analysis described...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Wendy M. Grosse, David Lowe-Watson
Company: ESSO
June 15, 1972
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Citation

Grosse and Lowe-Watson (1972a, June 15). Changes in market segmentation over time. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/changes-in-market-segmentation-over-time